Best Product Survey Templates: Here Are My 3 Favorites

If you are looking for the best product survey templates, I've got some useful resources to share with you.

When I'm looking at templates for product surveys, I want to see the following:

• A clear and concise structure that makes it easy to gather actionable insights.
• Customizable question formats to tailor feedback collection to specific needs.
• A slick user experience that encourages participation and completion.

For subscription businesses, user feedback is essential to shaping product development, especially if it comes from churning customers.

Product surveys in cancellation flows can help identify the key reasons why users are leaving and provide opportunities to address their concerns before they fully churn.

From my conversations with those running subscription-based businesses, I've found that the most effective surveys not only collect feedback but also offer solutions to retain customers.

Collecting feedback at scale allows companies to spot recurring trends, making it easier to implement data-driven improvements.

With access to a treasure trove of user feedback, your team can refine product offerings, optimize pricing strategies, and enhance the overall customer experience.

What I’ve found is that small tweaks in the cancellation flow, guided by well-crafted surveys, can lead to significant reductions in churn.

• Struggling to understand why customers cancel their subscriptions?
• Looking for ways to improve customer retention without being too intrusive?
• Unsure how to design an effective cancellation flow that gathers useful insights?

Many subscription-based businesses face the same challenges.

Fortunately, with the right product survey templates, you can create effective cancellation flows and extract valuable user insights.

I’ve put together three cancellation flow template examples to showcase different scenarios and highlight how you can address user pain points effectively, tailoring solutions for a variety of industries.

These are all available for free in your Raaft account.

My Favorite Product Survey Templates For Subscription-Based Businesses

1 - Gym Memberships

Gym membership cancellation flows often focus on offering alternatives, such as pausing or freezing the subscription instead of outright cancellation.

Many members cancel not because they are dissatisfied but due to short-term circumstances.

Injuries, travel plans, or temporary financial concerns are common reasons for cancellation.

Providing an option to pause the membership instead of canceling allows members to resume when their situation improves.

I’ve seen gyms successfully reduce churn by following up with paused members via personalized emails.

These emails can remind members of fitness goals and upcoming promotions, or even offer a small incentive to return.

Keeping that emotional connection alive can make a significant difference in long-term retention.

2 - Meal Kit Subscriptions

Meal kit services require a more tailored approach to cancellation surveys because customers leave for a variety of reasons.

Some users cancel because they find the service too expensive.

Others may feel that the meal selections do not fit their dietary preferences or schedule.

Gathering specific feedback helps companies offer targeted solutions such as discounts, flexible delivery options, or even customizable meal plans.

I’ve spoken with meal kit service founders who have seen remarkable success in adjusting their retention strategies based on customer feedback.

For instance, if a customer indicates that meal variety is an issue, offering a personalized recommendation of new menu items could encourage them to stay.

Adding an option to skip a delivery rather than cancel entirely has also proven to be an effective strategy.

3 - Grocery Delivery Subscriptions

Grocery delivery services often face cancellations due to fluctuating customer needs.

Many users cancel not because they dislike the service but because they do not require frequent deliveries.

Giving them the flexibility to skip deliveries or modify their subscription schedule can help retain more customers.

Some grocery services reinforce the value of their offering by reminding users how much time they save each week with deliveries.

I’ve found that reinforcing convenience and flexibility is key to preventing unnecessary cancellations.

Another approach that works well is sending users a reminder before their next scheduled delivery, allowing them to adjust their order or skip if needed.

This small feature reassures users that they are in control and leads to higher retention rates.

Small Changes In Cancellation Flows Can Improve Retention Rates

Having spent a lot of time talking to business owners about churn and retention, I know how frustrating it can be to see subscribers leave without understanding why.

I’ve seen firsthand how small changes in cancellation flows can dramatically improve retention rates.

The right survey, presented in the right way, can turn a cancellation attempt into a retention opportunity.

It’s all about giving your users a voice while also reminding them why they subscribed in the first place.

I hope the examples above provide inspiration.

You can adapt these cancellation flow templates to fit your unique subscription service.

All of these templates and examples are ready to use within your Raaft account, so you can start designing effective cancellation flows right away.

Get started with Raaft today. It’s free to sign up!