Best Customer Survey Platforms: Here's What I Found

I’ve recently hunted for the best customer survey platforms for SaaS businesses - and I’m really impressed by several solutions on the market.

When beginning my search, I was looking for the following:

• Ease of use to ensure quick integration into workflows.
• Features tailored to SaaS businesses.
• Tools to collect actionable feedback at scale.

For SaaS teams, user feedback has an important role in shaping product development.

When I talk to SaaS founders, they are often hungry for user feedback but don’t have the tools and systems to collect feedback at scale.

Without access to user feedback, your SaaS team is essentially flying blind.

Throwing darts at feature ideas and hoping they hit the mark is not sustainable.

What I’ve found is that the right customer survey platform can bridge the gap between SaaS companies and their users, delivering invaluable insights in a structured and scalable way.

Are you…

• Struggling to retain your customers?
• Unsure which features to prioritize?
• Looking for a better way to measure customer satisfaction?

If so, you are in the same position as many SaaS companies.

Luckily, these challenges are easily resolvable.

You just need to integrate a customer survey platform into your technology stack - and there is no shortage of options to choose from.

In this article, I will explore four customer survey tools:

1. Raaft
2. Userpilot
3. Feedier
4. Typeform

Sure, I’m a little biased, but I’m going to cover Raaft first, which is my favorite solution for collecting user feedback at scale.

4 Customer Survey Platforms To Collect Actionable Feedback

1 - Raaft

One of the things I have always appreciated about Raaft is how easy it is to use.

SaaS teams don’t want to spend hours editing and tweaking product surveys, and with Raaft, they don’t have to.

Raaft comes with pre-made templates that are designed for specific niches.

Using these templates, you can create engaging surveys for customers to answer when they are considering canceling their subscriptions.

Raaft gives you all the necessary tools and components to prevent churn.

In many cases, you can turn a potential cancellation into a positive experience by reaffirming the value proposition of your SaaS product.

Raaft takes just 30 minutes to integrate into your technology stack.

The best bit?

SaaS companies have reported seeing 20% lower churn after adding Raaft to their cancellation flows.

We love seeing SaaS companies win big and drive their retention rates higher.

After all, nobody wants a subscription base that resembles a leaking bucket.

It can cause major damage to your SaaS valuation and the overall sustainability of your business.

It’s free to get started with no credit card or coding skills required.

2 - Userpilot

Userpilot is another powerful tool that focuses on user onboarding and engagement.

While it’s not a dedicated survey platform, it includes functionality for gathering user feedback through in-app surveys and pop-ups.

What makes Userpilot appealing is its ability to seamlessly integrate feedback collection into the user’s journey.

Targeting users with surveys based on their actions or behaviors allows SaaS teams to gain context-rich insights into user needs and frustrations.

While it’s not specialized in churn prevention like Raaft, Userpilot excels in combining feedback collection with a broader focus on improving user experience.

3 - Feedier

Feedier is a survey platform designed to collect actionable feedback across various touchpoints.

The platform offers a range of customization options, allowing SaaS teams to tailor their surveys to match their branding.

Many users like Feedier for its gamified approach to surveys.

Feedier aims to boost response rates and keep users engaged throughout the process through rewards and incentives.

Feedier also provides robust analytics tools to help SaaS companies identify trends and make data-driven decisions.

However, the gamification approach might not be suitable for every audience, and some SaaS teams may find it less relevant for addressing churn directly.

4 - Typeform

Typeform is a well-known survey platform celebrated for its sleek and intuitive design.

With a focus on user experience, Typeform makes it easy to create visually appealing surveys that users enjoy completing.

While it’s not tailored specifically for SaaS companies, Typeform’s flexibility means it can be adapted to fit a variety of use cases.

From collecting customer feedback to running market research, Typeform’s versatility is its greatest strength.

However, because it’s not purpose-built for SaaS, it lacks some of the more niche features found in platforms like Raaft, such as churn prevention tools.

Raaft Is The Best Product Survey Platform

When it comes to collecting actionable feedback and reducing churn, Raaft stands out as the best option for SaaS companies.

It’s simple, effective, and purpose-built to tackle the unique challenges of subscription-based businesses.

Here’s why I believe Raaft is the ideal choice:

It’s incredibly easy to integrate into your tech stack.

Pre-made templates save you time and effort.

SaaS companies report a 20% reduction in churn.

It’s free to get started with no credit card required.

I’ve seen firsthand how it empowers SaaS teams to turn customer feedback into actionable insights and create better user experiences.

When you’re running a subscription business, retention is everything, and Raaft provides the tools to keep your customers happy and engaged.

The other platforms I’ve mentioned (Userpilot, Feedier, and Typeform) all have their merits, especially if you’re looking for broader functionality.

But if your priority is reducing churn and scaling your SaaS business sustainably, Raaft should be at the top of your list.

Don’t wait until your subscription base starts to resemble a leaking bucket.

Start using Raaft today and give your SaaS team the tools they need to succeed.