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I’ve Reviewed 4 CustomerGauge Alternatives: Here’s What I Found

I reviewed the best 4 CustomerGauge alternatives to build cancellation flows in 2025

Raaft is an excellent CustomerGauge alternative
Here is a sneak peek of Raaft’s platform - which is the best CustomerGauge alternative.

After exploring four top contenders for replacing CustomerGauge, I’ve identified solutions to streamline Net Promoter Score (NPS) management and improve customer feedback strategies.

Are you…

  • Overwhelmed by the variety of customer success tools available?
  • Unsure whether your current platform delivers ROI?
  • Searching for a more targeted solution to drive customer satisfaction and loyalty?

In this piece, I’ll examine these customer success platforms as viable CustomerGauge replacements:

  • Raaft
  • Brightback
  • Upzelo
  • Churnkey

Let’s begin with Raaft, a tool known for helping SaaS companies improve retention rates by up to 20%.

High price points and limited adaptability often make it challenging for businesses to leverage customer feedback tools effectively. It’s worth exploring other platforms to find a better fit for your organization’s needs.

This guide is tailored for:

  • Customer success teams looking for tools better aligned with their goals.
  • SaaS founders eager to elevate customer experience and satisfaction.

Let’s dive into these alternatives, starting with why some businesses are moving away from CustomerGauge.

Why Are SaaS Teams Considering CustomerGauge Replacements?

While CustomerGauge is a robust tool for NPS and customer feedback, it doesn’t suit every business. Feedback from users often highlights challenges related to cost and usability.

CustomerGauge focuses on improving retention through customer feedback loops and loyalty programs. However, some commonly reported hurdles include:

Complex Onboarding Process

Setting up workflows and integrating with existing systems can take longer than expected, delaying time-to-value.

High Cost

CustomerGauge’s pricing may not align with the budgets of smaller or mid-sized teams.

Limited Customization

Although powerful, the platform’s analytics and workflows often lack flexibility for niche use cases.

4 Alternatives To CustomerGauge

Raaft

Raaft simplifies churn management and enhances customer feedback with customizable cancellation flows and actionable insights.

Simplified Customer Feedback Management

Raaft enables businesses to collect detailed feedback and create tailored offers to retain customers.

Raaft Conditional Offers

Quick Setup

Raaft can be implemented in just 30 minutes, saving valuable time for teams.

Affordable Pricing

Raaft offers a free plan for up to 50 sessions per month and a premium plan at $79/month for up to 100 sessions. Larger organizations can opt for custom pricing.

With its ease of use and measurable impact, Raaft is an ideal solution for SaaS companies looking to improve customer feedback processes and reduce churn.

Brightback

Key Benefits

Starting at $250 per month, Brightback’s user-friendly design is ideal for mid-sized SaaS businesses. Its predictive churn insights and customizable cancellation flows make it a strong contender.

Brightback Pricing

Highlighted Features

  • Predictive churn insights
  • Customizable retention pages
  • A/B testing for optimization

Drawbacks

Advanced features like smart targeting and multi-brand support are restricted to higher-tier plans, and the base package lacks revenue retention metrics.

Upzelo

Key Benefits

Starting at $49/month, Upzelo offers flexible cancellation flows, pre-designed templates, and exit surveys, making it ideal for smaller SaaS teams.

Highlighted Features

  • Branded cancellation flows
  • No-code editing tools
  • Pre-designed templates
Upzelo Pricing

Drawbacks

Upzelo’s highest plan caps at 250 monthly sessions, limiting scalability for larger organizations.

Churnkey

Key Benefits

Starting at $199/month, Churnkey offers unlimited workflows, advanced segmentation, and tailored retention offers. Its subscription pause and payment recovery features are particularly impactful.

Churnkey Pricing

Highlighted Features

  • Custom cancellation experiences
  • Recovery of failed payments
  • Advanced segmentation tools

Here’s A Side-By-Side Comparison Of CustomerGauge Alternatives

ToolPriceKey Features
RaaftFree for up to 20 sessions; $79/month for up to 100 sessionsCustom retention workflows, analytics, actionable insights
UpzeloStarts at $49/month for 50 cancellation sessionsExit surveys, branded flows, pre-built templates
BrightbackStarts at $250/month for 50 monthly sessionsPredictive churn insights, A/B testing, customizable pages
ChurnkeyStarts at $199/monthSubscription pause, payment recovery, custom workflows

Why Raaft Is The Best CustomerGauge Alternative

Raaft is the right alternative to CustomerGauge for SaaS teams
Raaft is hands-down the best CustomerGauge alternative for SaaS teams.

Comprehensive Tools

Raaft combines powerful retention features with valuable customer feedback insights.

Scalability

The platform’s pricing structure and flexibility make Raaft a great fit for both small startups and large enterprises.

Ease Of Use

A quick setup process allows teams to start collecting feedback and improving retention immediately.

My Honest Opinion On The Best Alternatives To CustomerGauge

Raaft
Raaft is the right alternative to CustomerGauge for SaaS teams.

I'm convinced that Raaft is the best alternative to CustomerGauge for any SaaS business focused on boosting customer retention.

Its intuitive design allowed me to pinpoint exactly where my customers were struggling, and the actionable insights have been a game-changer for my strategy.

It's not just about gathering data; it's about what you can do with that data to keep your customers engaged and loyal.

After using Raaft, I'm sold on its effectiveness due to its affordability combined with its robust features.

It's simple enough for my team to adapt quickly, yet powerful enough to drive real change in our customer engagement metrics.

If you're in the market for a tool that not only promises but delivers on improving customer retention, I wholeheartedly recommend giving Raaft a try.

Get started with Raaft for free today.

Adam Crookes
Written byAdam Crookes
Reviewed byMiguel Marques

📢 Why Listen to Me?I work with both bootstrapped and VC-backed SaaS companies to develop scalable inbound marketing strategies.


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