Reduce your SaaS churn with custom cancellation flows

Raaft is the easiest way to add a cancellation flow to any SaaS product in minutes.

Free forever • No credit card required • No development skills needed
Lower Churn
20%
Time to integrate
30 minutes
Average ROI
7x

Raaft helps 100+ SaaS companies reduce churn

    • ConvertKit
    • tldv
    • Segmetrics
    • Zenmaid
    • Hubstaff
    • Trumpet
5 / 5 on G2 Logo

Why do SaaS businesses need cancellation flows?

SaaS businesses without cancellation flows are leaking users.

Low Retention.
Customers who could be saved upon cancellation are being lost.
No Insights.
Churn data and product feedback must be captured whenever possible.
Manual labor.
The CS team is wasting time manually processing cancellations instead of proactively retaining customers.
Churn Impact

$1 000 of MRR churn = $15 000 revenue loss in just 5 months.
Churn compounds and it has a huge impact on the bottom line.

Raaft savings calculator
1
What is your ARR (annual recurring revenue)?
$10k
$5M
2
What is your average user’s monthly subscription?
$10
$1k
3
What’s your monthly churn rate? (avg. SaaS is ~5%)
1%
10%
Raaft can automatically save you: ~ $8.5k - $9.5k per year

Based on average savings from companies of a similar size without optimized cancel flows.

How much is not having a cancellation flow costing you?

Even before Product-Market fit, the easiest growth lever you can pull is implementing a cancellation flow.

Stop wasting your customer acquisition dollars.
Keep more of the users you are able to bring to your product.
Benefit from the snowball effect.
A minor change in churn rate and feedback has a huge impact in revenue.

The Solution? Build a simple (yet powerful) cancellation flow with our no-code editor

Raaft flow
Before Churn

Check your customer health score

Identify which of your current customers are most likely to cancel their account in the near future.

Customer Health Score
During Churn

Save customers with conditional offers

Present dynamic offers at cancellation based on plan, churn reasons or other criteria. Offers include:

Discount Coupon.
Pause Subscription.
Switch Plan.
Custom Link.
Call Back.
Conditional Offers
After Churn

Collect insightful product feedback

Build a better product with granular insights from users, broken down by:

Cancellation Flow
Cancellation Reason
Time Period
Plan
Product insights

Visualize churn data to build a better product

Get meaningful feedback and properly understand churn. Track the ROI of Raaft.

Raaft Reporting Feedback

We can build this ourselves. Why do we need Raaft?

In-house cancel flow
Design flow / integrate form
Develop custom cancel flows
Integrate payment processor
Build churn reporting
Update & maintain code
100+ hours of workConstant need for development to maintain
VS
Raaft Logo
Unlimited Flows
Flows per customer segment
Conditional offers
Zapier and payment integrations
Churn reporting
Product feedback
Expert advice to set up flows
FREE & Live in 30 minutesSelf-service & maintain without development time

Loved by SaaS businesses worldwide

    • Raaft helps us keep customers! And even when we lose customers, we now know exactly why they left.

      Luke Chambers
      CTO at Agree
      Luke Chambers

    • Great leading indicator alerts us to customers who are "about to churn", so we can try to save them. Also, the platform has successful converted a number of almost-cancellations into downgrades. A nice win with no humans from our team needing to be involved.

      Costas Peppas
      CEO at Agent Legend
      Costas Peppas

    • Raaft has been invaluable in understanding why our customers leave us, and more importantly, how to keep the ones who stay happy.

      Turgay Birand
      CEO at Edition Guard
      Turgay Birand
5 / 5 on G2 Logo

The setup takes less than 30 minutes. Seriously.

3 simple steps to start retaining users and understanding why they cancel.

  1. Step 1

    Create an Account

    Sign up for an account and view cancellation flows automatically created for you.

  2. Step 2

    Build Cancellation Flows

    Edit, preview and share cancellation flows with your team. Integrate 3rd-party apps for more features.

  3. Step 3

    Embed Code

    Paste the code snippet on your app and you’re live! Start collecting feedback and retaining users.